At Swiftlet Eco Park Group of Companies we believe that success can be achieved by taking the first step, realizing the mission and vision with undivided focus, sacrifice and efforts. We also believe that everyone deserves to enjoy the goodness of Edible Bird’s Nest despite the high raw material cost.
The Group of Companies has implemented “Industry & Innovation Transformation” aiming at the highly impact Bird’s Nest Industry which is in line with the National Economic Transformation Program (ETP) and it is evidenced by the development and commercialization of the latest formulation of HALAL value-added products with patented extracts of Edible Bird’s Nest (EBN) available in Lifestyle products, Functional Food, Skin Care and Health Supplement. These Value-Added Downstream products are sold in Malaysia, Indonesia, China, Hong Kong, Taiwan, South Korea, Bangladesh, Bahrain and Dubai.
In February 2016, Royal Bird’s Nest & Total Support Holdings under the leadership of His Excellency Sheikh Nahyan bin Hamdan have signed an agreement worth USD 80 million in marketing value added downstream edible bird’s nest products in the UAE. The collaboration was supported by Consul General of Malaysia, Dato’ Nazipah Jamaludin, Senior Director of FAMA, Mohd. Aminuddin, Director of MATRADE, Remee Yaakub, Trade Commissioner @ Dubai, MATRADE, Shahid Abu Bakar & Ahmad Faiz.
Export markets are also being explored and implemented through International Exhibition engagement in ‘Gulfood’, United Arab Emirates, various exhibitions in China as well as explore into Russia through ‘Worldfood Moscow’ and also into Istanbul through ‘Worldfood Istanbul’ to strengthen the brand of ‘Royal Bird’s Nest’ products internationally.
With the change of today’s international market demand, it has urged the company to change its marketing climate, besides from traditional trading, attending trade exhibitions and acceleration missions with MATRADE, the company has also entered the digital era by participating in e-commerce platform.